| dc.description.abstract | According to Bryant (1998) and Burnes (1996), sharply increased competition threatens
the status quo in most organisations, which must now decrease costs while improving
service. Organisations can use Strategic Repositioning to evaluate their business practices
and insure that they are performing at peak efficiency. They further argues, that Strategic
Repositioning is a process that changes functions within an institution-not just how
people do the jobs they have done, but what they do. Meaningful cost savings come from
changing the way services are delivered rather than from simple belt-tightening.
The Strategic Repositioning concept has practically been at use in Virtual Sat Limited, at
Virtual Group Company, a Kenyan based company. The company strategically
repositioned its services with new portfolios namely; Interactive Solutions, Manager One
and Unified Communication.
Strategic repositioning is clearly noticeable in Virtual Sat in the areas of; Effectiveness
and Efficiency, Economic Activity, Better Business Environment and better working
Environment. Cultural and behavioural repositioning required greater levels of employee
involvement. Virtual Sat Limited was able to not only increase its market share but also
have a clear understanding of its customers’ needs, which may change with the changing
technology being introduced into the environment. As a result the central economic role
of Strategic Repositioning on Virtual Sat Limited is incumbent to enhance its strategic
change and marketing growth towards meeting its mission and vision. | en |
