| dc.description.abstract | ABSTRACT
Strategy is the activities concerned with formulation and implementation of plans. These
are implemented to ensure strategic fit and competitive edge. The purpose of this study
was to establish the strategies adopted by ISPs in Nairobi to gain competitive advantage.
The study mainly focused on the different types of competitive strategies. In total, there
were 29 ISPs according to the CCK, as of January 2012. Given the small number a crosssectional
census survey was carried out. A structured questionnaire was used to collect
primary data. Collection was done using a drop and pick and personal interview method.
In total, 26 of the 29 ISPs responded, a 90% response rate. Data was analysed using
frequencies, percentages and standard deviation. The analysis indicated that most
organisations had a well laid down vision and mission. Also, most organisations had a
strategy and business objectives in place which was well communicated to the various
employees in the organisation at different levels using both formal and informal means.
The study established that the main strategies adopted by ISPs include product
differentiation and cost leadership. Market penetration and development, along with
product development were also identified as the key strategies adopted by the ISPs. The
ISP are also cognizant of other forces that shape strategy implementation and some of the
most influential emerged as the entrance of new players in the market and the rivalry
from fellow competitors. ISPs should remain more innovative and offer a wider range of
products. The study was limited due to the fact that it covered Nairobi and also that some
respondents indicated that the questionnaire was rather technical. | en |
