Challenges of strategy implementation facing audit firms in Nairobi, Kenya

Abstract

This study sought to find out responses by audit firms as to the challenges they face in implementing strategy. The objectives of the study were to determine the challenges of strategy implementation facing audit firms in Nairobi and to establish the responses of audit firms to strategy implementation challenges. The study used descriptive design in its methodology and adopted a cross sectional survey approach where the units to be studied were audit firms in Nairobi. The population of the study was 619 audit firms. A sample of 60 audit firms was randomly selected, representing 10% of the target population. Data was analysed using descriptive statistics using means and frequencies. The study found that there are several challenges facing audit firms in the implementation of strategy, mostly due to insufficient financial resources and that the audit firms are not only technical efficient but have also embraced technology in their operations.