| dc.description.abstract | This study sought to determine the influence of external environment on the performance
of network marketing firms in Kenya, a case of Dynapharm firm Kenya. The main
purpose of the study was to investigate the influence of external environment on the
performance of network marketing firms in Kenya, thus Dynapharm. The respondents of
this study were the managerial staff working at Dynapharm Firm. The study focused
particularly on the departmental heads of this firm in the country. This study utilized an
interview guide used in various previous research projects to collect qualitative. The
response received was analyzed by content analysis.
From the findings, the study established that the external environment influences
performance of network marketing firms both positively and negatively. The study
further established that the influence of external environment was felt comprehensively in
the strategic management systems where emphasis was put on strategy formulation and
implementation based on the external environment dynamics to increase positive
performance. This study therefore recommends that in order to avoid many impediments,
Dynapharm Kenya should make sure that its strategies are sufficient to enable
administration and management prudence and getting them advice promptly. | en |
