Outsourcing of outbound logistics in the tea industry:
Abstract
Outsourcing entails shifting of traditional corporate activities to parties
outside of the firm with an aim of gaining access to world class capabilities.
Under the relentless pressure to compete, companies globally are striving to
increase the quality of all their goods and services and at the same time
reduce their costs. Professional logistics management can help with both of
these objectives hence the significance of outsourcing.
This study focussed on three major objectives. First it sought to identify the
challenges facing outsourcing of outbound logistics in Tea Division of Unilever
Kenya Limited. Secondly, it sought to establish the strategies the Tea Division of
Unilever Kenya Limited has adopted to cope with the challenges of outsourcing
and thirdly, it sought to determine the impact of outsourcing on the level of
customer service.
This study was conducted through a case study to establish the responses.
Data was collected from primary source through personal interview with
respondents who were managers at Unilever Kenya Limited Tea Division in
Mombasa. The data obtained was then analysed and interpreted using
content analysis technique.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of business