| dc.description.abstract | ABSTRACT
The aim of the study was to examine the factors affecting performance of Chinese firms
in aviation industry in Kenya. Performance is the record of outcomes achieved, while
satisfaction is being because something is good enough.
The study adopted descriptive research design. The population of this study was the
employees in five selected Chinese firms in aviation industry in Kenya. Currently, there
are 159 employees. Data was collected using 81 questionnaires method and from the
trading records and the current market environment. The linear regression model was
applied to analyze the data. Linear Regression estimates the coefficients of the linear
equation, involving one or more independent variables that best predict the value of the
dependent variable. This research studied broadly four factors that include investment
climate, cost factors, government policies and legislation and market factors as
independent variables on how they affect performance of international companies in
Kenya.
The findings showed that the political environment, the economic circumstance, the
technique, the product quality, prices and the services after sale are the key factors
affecting performance of Chinese firms in aviation industry in Kenya as shown by the
significant levels since P value =0.001 is less than the significant value of 0.005. Chinese
firms deliver better and more service and products to Kenya Market, and therefore the
relationship will grow stronger by enhancing the cooperation between these two
countries. The study recommends that more studies should be done to study factors
affecting the performance of international firm in Kenya. The researcher recommends
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that the government should provide a sound legal framework for the international firm
and government. Secondly, the researcher recommends that the government sets up an
institute whose mission would be to guide, control and supervise international firm doing
business in Kenya. | en |
