| dc.description.abstract | The main aim of this study is to investigate challenges faced by PesaPoint limited in
implementation of its competitive strategies as a third party ATM network in Kenya.
The study reviewed other studies on strategic management, competitive strategy,
strategy implementation and finally on competitive strategy implementation
challenges. Challenges that occur during the implementation process of competitive
strategies are an important area of research because even the best strategies would be
ineffective if not well implemented. This study was conducted through a case study
and it is considered suitable as it allows an in-depth study of the subject .The study
used primary data collected from key informants through interviews and it involved
top level management of the organisation. The data was qualitative in nature and
therefore, content analysis was used to analyse the data. The study found that
competition in the catchment areas of third party ATM network in Kenya is quite
stiff. It was clear from the study that strategic responses to implementation of
competitive strategy in the market included provision of high quality services,
providing superior customer service and use of latest technology. The researcher
concluded that the competitive strategies adopted by PesaPoint limited in response to
changes in the market were offering high quality services, providing superior
customer service, offering services not offered by competitors, introducing new
services to the market, and the use of latest technology. The study provides useful
information for decision making to the various stakeholders in policy, theory and
practice. It will help the management of PesaPoint in understanding the challenges to
the implementation of its competitive strategies and possible solutions to those
challenges. The CBK will also find the study useful in guiding formulations and
review of policies in the industry that will affect third party ATM’s network in Kenya. | en |
