| dc.description.abstract | Turnaround strategic management philosophy revolves around short-term survivability
while endeavoring not to compromise longer-term turnaround viability thereafter. The
study sought to bring out clearly the strategies employed by Kwale Sugar Company
Limited to revamp back to life after having collapsed for a very long period of time.
The main objectives of the study included identifying the turnaround strategies adopted
by the company and also establish the factors influencing the turnaround process. One of
the important strategies included reorganizing, refocusing of the existing team under new
leadership, turnaround management consulting support and the extensive support from
turnaround interim managers.
The study applied a case study since it is a research on one organization targeting senior
managers as the respondents. The study used both primary and secondary data. Primary
data was collected using interview guide as data instrument whereas secondary data was
collected from the organization brochures, available documents and the web. Data was
analyzed using content analysis and findings of the study were analyzed in prose. From
the findings of the study, some of the many strategies employed by the Company to
revamp back to business included financial restructuring, reorganization, strategic
repositioning, modernization and asset reduction.
Execution of the turnaround strategy faces immense complexities, pressure of limited
time, information and resources, as well as uncertainty about the future which have to be
addressed. As a conclusion, the study found out that various strategies need to be applied
in plural to have a successful turnaround process. | en |
