| dc.description.abstract | A fundamental part of corporate strategy is the choice of what portfolio of businesses to
compete in, and the managerial importance of this issue has stimulated an enormous
amount of research focused on corporate diversification over the past four decades.
However, after all these years of academic research on this topic, there are still many
unanswered questions about what distinguishes successful diversification strategies from
those that fail.
This was a case study to determine the diversification strategies adopted by Safaricom
limited. According to Communications Commission of Kenya statistics report of May
2011 there were four registered National Mobile operators in Kenya. In order to carry out
a comprehensive and in-depth research project an interview guide was used to collect
primary data, secondary data will collected the operators‟ reports publish online on the
company websites, data analysis will be used to analyze data collected.
The findings of this research project add to the body of knowledge on the subject of
diversification strategy as adopted by Safaricom Limited and the telecommunication
industry as whole and on the challenges faced in implementing the strategy. Strategy
being at the core of organizational plans for the future and how the organization plans to
beat and stay ahead of the competition, interviewees were not keen on diverging
confidential information. | en |
