| dc.description.abstract | Organizations are continually facing the need to change their structures, objectives,
processes, and technologies. This thus makes it necessary to make changes to sustain
their competitive advantage. The objective of the study was to determine the change
management strategies that are adopted by FMCG’s in Kenya in the implementation of
ERP systems. Cross-sectional survey was used in the research. The targeted population
was FMCGs companies in Nairobi. According to the Kenya Manufactures and exporters
directory there are 20 multinational and 60 local FMCG’s companies in Nairobi.
Appropriate sample of 40 FMCG’s companies were approached through a structured
questionnaire. Various change management strategies were studied and their popularity
among the FMCG’s in Kenya measured. The survey results showed that the most popular
change management strategies included; Establishing the change process time frame with
a mean score of 4.52, Creating change goals and vision with a mean score 4.50, Learning
change management culture with a mean score 4.42,Creating visible short-term wins with
a mean score of 4.35, Communication of expected change with a mean score 4.02.The
least popular were; Empowering others to act on the vision with a mean score 3.50,
Consolidating each change improvement to the vision with a mean score 3.50,
Establishing a sense of urgency to change with a mean score 3.32 and Positive
reinforcement with a mean score 3.28. The study recommends that consistent use of
change management strategies has accounted for the success of FMCGs in Kenya in the
implementation of the ERP system | en |
