| dc.description.abstract | In order to survive in the competitive environment, it becomes necessary for the
threatened companies to be aggressive in their search and development of strategies that
provide competitive advantage as they step up defensive strategies to protect their
competitive advantages held. The stiff competition among the agricultural chemical
suppliers and the entry of other players into the industry necessitate the design of
motivation to guarantee their performance and survival. Successful strategies lead to
superior performance and sustainable competitive motivation. Therefore, the objectives
of this study were to determine the competitive strategies used by agricultural chemical
suppliers in Kenya, to determine the factors that influence the choice of such strategies
and to determine challenges faced by Agricultural Chemical Suppliers in applying
competitive strategies and strategies formulated.
This study used descriptive survey design. The study targeted all the agricultural
chemical suppliers operating in Kenya. Purposive sampling was used to select the
sample size of 50 agricultural chemical suppliers based in Kenya. Primary data was
collected by use of questionnaires, which were completed by chief executive officers and
senior managers currently working in agricultural chemical firms. Data collected was
analyzed using quantitative analysis and SPSS Package was used to aid in data analysis.
Data was interpreted using mean scores, frequencies and percentages and presented using
frequency tables, pie charts and bar charts | en |
