dc.contributor.author | Kimani, Paul K | |
dc.date.accessioned | 2013-03-01T14:09:03Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | Kimani, 2009 | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13117 | |
dc.description | MBA - Thesis | en |
dc.description.abstract | In the last ten years the mail sub sector in Kenya has witnessed one of the phenomenal
growths in Kenya with registered players in the market hitting one hundred and fifty
by June 2009 (CCK statistics June 2009). The same period witnessed an exponential
growth in usage of mobile telephone services with subscription levels reaching sixteen
million while the internet penetration levels reached an estimated 33.3 %. These
factors have made the mail sub sector quite competitive. According to Porter (1994)
competition is at the core of success or failure of a firm and firms adopt various
strategies to enable them gain competitive advantage which can be eventually
leveraged to result in superior service to the customers and superior profits to the firm.
A resource based view emphasizes that a firm utilizes its resources and capabilities to
create a competitive advantage that ultimately results in superior value creation.
This study sought to establish the strategies adopted by Postal Corporation of Kenya
to gain competitive advantage in the mail sub sector in Kenya in the light of increased
competition. It was conducted through a case study and data was collected through an
interview guide administered to eleven senior members of staff heading departments
and responsible for strategy formulation and implementation at Postal Corporation of
Kenya. The data collected was analyzed through conceptual and qualitative analysis
and it was established that PCK has adopted various business, functional and
operational strategies to gain competitive advantage in the mail sub sector in Kenya
though the efforts are slow in bearing fruit. The study limitations included
unavailability of interviewees and their unwillingness to disclose the strategies
adopted by PCK to gain competitive advantage.
The study concludes that though PCK has adopted various strategies to gain
competitive advantage, they are slow in bearing fruit and hence indicating challenges
in strategy planning and implementation. It thus recommends further studies on
strategic planning and implementation at PCK. It further recommends adoption of
Ansoffs product market strategies for growth and competitive as well as cooperative
strategies for gaining competitive advantage in the mail sub sector in Kenya. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | Strategies | en |
dc.subject | Competitive advantage | en |
dc.subject | Mail subsector | en |
dc.subject | Postal Corporation of Kenya | en |
dc.subject | Kenya | en |
dc.title | Strategies adopted by postal corporation of Kenya to gain competitive advantage in the mail sub sector in Kenya | en |
dc.type | Thesis | en |
local.publisher | School of Business | en |