Response strategies to change in the environment by financial audit firms in Nairobi, Kenya
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Date
2012-11Author
Wahogo, Bernadette W
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Pearce and Robinson (1997) defined strategic responses as the set of decisions and
actions that result in the formalization and implementation of plans designed to
achieve a firm’s objectives. Therefore it is a reaction to what is happening in the
economic environment of organizations. This study investigated response strategies to
changes in the environment of financial audit firms in Nairobi, Kenya. The objective
of the study was to establish the response strategies adopted by the financial audit
firms in Nairobi, Kenya to changes in the environment. Cross sectional survey was
undertaken focusing on the management of financial audit firms in Nairobi. The study
utilized a standard questionnaire to collect primary data from thirty (30) financial
audit firms. However, only twenty five (25) of the respondent firms completed the
questionnaire. The data was then analyzed and the findings presented using tables
giving descriptive statistics including frequencies, mean and percentages. The
research findings indicated that the financial audit firms considered corporate,
business and operational level responses to environmental changes. Based on the
study, it is recommended that the management of financial audit firms should
continue considering response strategies to environmental changes at the strategic
planning level and implement both the corporate and business level responses at the
strategic management level. Operational level responses should be implemented at
the middle and line management levels in order to ensure that the entire organization
works towards ensuring that its internal resources are efficiently utilized at each
management level and within each strategic business unit.
Sponsorhip
University of NairobiPublisher
School of business