Challenges of Strategy Implementation at Kenya Tourist Board
Abstract
In today’s ever changing turbulent environment, the major determinant of an organization’s
success is the successful implementation of its strategy. Strategy implementation is the action
aspect of the strategic management process through which strategy is translated into action and
involves change. Strategic implementation also addresses the issue of how to put formulated
strategy into effective within the constrains of the organization’s financial and human resources,
time and its capabilities.
This study sought to find out the challenges of strategy implementation at KTB. The objectives
of the study were to determine the challenges KTB faces in implementing their organizational
strategies and to establish how the organization has gone about overcoming these challenges in
their strategy implementation. The study adopted a case study research design as it sought to
gain an in-depth understanding of the specific challenges in implementing the organization’s
strategy.
A total of four senior managers who were mainly the decision makers were interviewed using an
unstructured interview guide. The study showed that structure, culture, policies and leadership
were the major challenges to their strategy implementation as elaborated in the study. The study
also found out how these challenges were responded to and recommendations were made on
alternative solutions.
Citation
MBA Thesis 2012Sponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Master Thesis