Strategic planning practices at National Cereals and Produce Board in Kenya
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Date
2010Author
Chelangat, Sitonik E
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This was a case study of National Cereals and Produce Board. The objective
of the study was to determine the strategic planning practices and the
challenges that National Cereals and Produce board face in pursuit of the
same. The data collection instrument used was an interview guide.
Personal interviews were administered to five members of staff who hold key
positions at NCPB. Data was analyzed using content analysis since the
study was qualitative in nature.
All the respondents indicated that the strategic planning process is
systematic and comprehensive. Strategic planning at NCPB is distinctly
formal with well defined roles and responsibilities assigned to the key
players. The Research and Development unit is charged with taking the
leadership role and championing the whole process. The approach used is
participatory and this allows for ownership and commitment towards the
process. The process is beset with challenges, some of which are beyond the
control of the organization, such as the political/government interferences.
From the findings, it was recommended that the process need to be cascaded
downwards at an early stage so as to encourage more commitment towards
the implementation and speed up the whole process.
Citation
Master of business administrationPublisher
University of University School of Business