Supply chain management practices used in the cosmetic industry in Kenya
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Date
2011-10Author
Otila, Gordon O
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Although a number of studies have been done on the concept and context of supply chain,
none has been done within the context of cosmetic industry in Kenya. There was need
therefore for a study to be carried out focusing on the Kenya‟s cosmetic industry in
conjunction with the main supply chain features. The purpose of the study was to
determine supply chain practices used in the cosmetic industry in Kenya. The objectives
of the study were to determine the supply chain practices adopted by cosmetic firms in
Kenya and to establish the challenges cosmetic firms face in the process of adopting the
practices. The study used descriptive design with the target population of study being all
the cosmetic firms in Kenya. From the findings, one can conclude the following based on
the objectives of the study; Consistent performance measures are used across the supply
chain and to a very great extent key suppliers are actively involved in new product
development in the cosmetic industry in Kenya. The researcher recommended that firms
need to embrace Supply Chain Management practices for them to survive in a
competitive and turbulent environment; firms management also need to exchange
transaction data, and leap forward into valuable collaborative planning and forecasting
across the supply chain. Further research should be done to determine how supply chain
management can contribute to organizational financial performance and customer
satisfaction.
Sponsorhip
University of NairobiPublisher
School of business