Strategic change management practices at Glaxosmithkline Limited
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Date
2010-10Author
Marete, Doreen K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Organizations deal with change on a day-to-day basis as do people. This study
investigated strategic change management practices at GlaxoSmithKline Limited .The
objective of the study was to determine the strategic change management practices
adopted at GlaxoSmithKline Limited. And to establish the importance of adoption
strategic change management practices at GlaxoSmithKline Limited. The research design
employed in this study was case study method. This study collected primary data.
Primary data was collected using interview guides. The collected qualitative data from
the interview guides was analyzed using content analysis. Content analysis generated
qualitative report which was analyzed in a continuous prose
The study concludes that strategic management practices adopted by the management of
GlaxoSmithKline Limited. The strategic change management practices due to external
force facing GlaxoSmithKline are adopt new strategies in the face of financial distress for
the purpose of breaking the critical situations to make the company to implement major
corporate changes such as diversification in new products, adopt focus strategy in
offering their products to specific groups in the markets and differentiation their products
to serve all the categories of the customers.
The study findings concludes that GlaxoSmithKline Limited management should
enhance creation of awareness by developing an informal network of relation to get
information, commitment, solidifying progress and integrating processes and interests,
using formal analytical techniques for establishing, measuring and rewarding key
initiatives to ensure significant changes are implemented. The study concludes that the
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management of GlaxoSmithKline limited engage in recruiting qualified staff and helps
the company members develop a relationship necessary to maximize effectiveness of a
change effort, manufacture products that are in need in the market, well implemented
strategies, acquisitions that lead to achieved expected synergies, business re-engineering
leading to short and less costly processes, down-sizing that lower the costs and quality
programs that deliver expected outcomes.
Publisher
School of Business
Description
MBA