| dc.description.abstract | Corporate Social Responsibility is concerned with the integration of environmental,
social, economic and ethical considerations into business strategies and practices. In
Kenya there is an upsurge in Corporate Social Responsibility by Companies, a
phenomenon which has seen most of them establishing foundations like the Safaricom
foundation, East African Breweries foundation; among others. Kenya Shell has been
among the three companies in Kenya who have supported the operation smile mission for
10 years. In addition, The Kenya Shell Ltd offers Corporate Social Responsibility
activities in health areas, environmental conservation, sponsoring of needy students,
caring and maintaining children’s homes to mention but a few. This study would
therefore seek to investigate how best practices of Corporate Social Responsibility impact
on the corporate image of Kenya Shell Ltd. The study used a case study method of
investigative research. Data was collected using structured questionnaire containing both
closed and open-ended questions. The respondents were the senior management
personnel in each department. Data collected from the feedback of the questionnaires was
compiled and tabulated to make the analysis easier. The data collected was quantitative in
nature and was analyzed using the content analysis techniques. The study concluded that
the community is appreciative of the corporate social responsibility of the Kenya shell
company since it addresses the sensitive issues in the community like environmental
risks, the academic concerns demonstrated by boosting education level in Kenya. It also concluded that the company’s corporate social responsibility enhances the corporate
image of the organization significantly | en |
