| dc.description.abstract | Strategy implementation is one of the components of strategic management and refers to
a set of decisions and actions that result in the formulation and implementation of long
term plans designed to achieve organizational objectives. The insurance industry in
Kenya, just like the rest of the world, is going through profound changes. The objectives
of the study were to determine Strategy Implementation Practices at CIC Insurance
Limited Kenya and to establish factors influencing Strategy implementation at CIC
Insurance Limited Kenya. The study adopted a cases study research design and an
interview guide was used to collect data. Data was analyzed using content analysis. From
the study findings it was possible to conclude that some of the strategic management
practices adopted by CIC insurance include the use of a top down approach in strategy
implementation. It may be concluded that in some cases, CIC uses change agents and
consultants to spearhead the strategy implementation. Specifically, a business unit headed
by the general manager is charged with the responsibility of ensuring implementation. It
may be concluded that in some instances, the balance score card approach is used. In all
cases, CIC adopted best practices in employee involvement as everyone was involved in
strategy implementation. It was also possible to conclude that the factors influencing
strategy implementation at CIC were organizational leadership, culture, organizational
resources, staff motivation, external factors, achievement of objectives and teamwork. It
is recommended that CIC management needs to adopt best practices in strategic
management. This includes Management commitment, Use of change agents, Team
appointment and involvement, Training for all levels, developing an implementation
plan, establishing a documentation structure and establishing an internal auditing system.
For strategy implementation to be successful, CIC and insurance institutions need to align
their culture to strategy implementation. Specifically, CIC needs to address the resistance
of employees by improving on communication and training them and rewarding them
adequately. CIC should therefore ensure that the leadership style is transformational and
not transactional. The CIC management needs to enhance staff motivation. The
management should a put in place proper compensation and reward structure for strategy
implementation. This will ensure that the goals of the employees are aligned to the goals
of the organization. | en |
