Competitive Intelligence Strategies Adopted By The Media Industry In Kenya: A Case Study Of Nation Media Group
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Date
2012Author
Kiraithe, Pauline Kathure
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Competitive Intelligence (CI) is both a process and a product. The process of Competitive
Intelligence is the action of gathering, analyzing, and applying information about
products, domain constituents, customers, and competitors. This practice is good for the
short term and long term planning needs of an organization. The product of Competitive
Intelligence is the actionable output ascertained by the needs prescribed by an
organization. Competitive Intelligence is an ethical and legal business practice. From the
study Competitive intelligence is essential since it entails getting a strategy to accomplish
laid down company objectives. It’s an essential tool for all companies like NMG.
The study aims were to determine the competitive intelligence practices adopted by
Nation Media Group. This was aimed at providing improved market knowledge which
will give a firm a competitive edge thereby positioning the business at a better position in
the competitive world of business.
Citation
Masters in Business AdministrationSponsorhip
The University of NairobiPublisher
School of Business ( SOB )