Strategic responses by NGOs in the health sector in Nairobi to challenges in the external environment
The objective of the study was determine the environmental challenges facing health sector NGOs in Kenya and the strategic responses that health sector NGOs adopt to come with challenges posed by the external environment. The research design was descriptive survey study in nature since it focused on all NGOs working in health sector in Nairobi. The target population was 1065 NGOs. A sample of 41 NGOs was selected using the recommended formula for calculating sample size given proportions as recommended by Israel. The respondents were the managing directors of the NGOs. Both qualitative and quantitative data were collected using a questionnaire that consisted of both open ended and close ended questions. The data was analyzed in terms of descriptive statistics like frequencies, means and percentages. The findings were presented in form of tables. Data obtained from open-ended questions was analyzed through content analysis. The study found that competitive rivarly, threats of new entrants , bargaining power of suppliers, bargaining power of clients, threat of substitutes, changes in law and advancement in information technology contribute to environmental challenges of the organization. Further, it was found that several strategic responses were adopted by NGOs in the health sector in Nairobi. These responses include acquiescence, compromise, avoidance, defiance and manipulation. Younger NGOs were more inclined to using acquiescence strategy, compromise strategy, avoidance strategy, while older NGOS preferred to use the defiance and manipulation strategy. Community based NGOs were more inclined to using acquiescence strategy, compromise strategy, avoidance strategy while International NGOs were more likely to use defiance and manipulative strategies. It is recommended that the NGOs train their employees on strategic management and the identification of the environmental factors that challenge NGOs. Specifically, the management of NGOs should be trained on various tools of analysis to facilitate proper environmental scanning. This is because proper environmental scanning is crucial for the crafting of sustainable strategic plans.
CitationMasters in Business Administration
xmlui.dri2xhtml.METS-1.0.item-description-sponsorshipThe University of Nairobi
The University of NairobiSchool of Business