Participatory orientation to strategic planning process: Does it pay?
Date
2011-06Author
Arasa, R M
Aosa, E O
Machuki, V N
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
It is postulated that a participatory orientation to the strategic planning process could influence the realization of the expected
strategic planning outcomes. Past studies investigating the relationship between strategic planning and performance mainly
focuses on the direct relationship between these two variables. This study examines the influence of employee participation on the
expected relationship between strategic planning and strategic planning outcomes. The study was carried out in Kenya, within the
insurance sector. A structured questionnaire was used to gather the required data from 31 firms. Study findings reveal that
employee participation does influence the strength of the relationship between strategic planning and strategic planning outcomes
and this influence is statistically significant.