Corporate social responsibility of multinational Corporations listed in the Nairobi stock exchange, Kenya
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Date
2011-09Author
Kiniu, Damaris N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Corporate social responsibility is one of the vital objectives in an organization and has
grown exponentially in the last decade. Many companies are engaging in a serious effort to
define and integrate CSR into all aspects of the business. However, the nature of the
relationship between the socially beneficial behaviors of a corporation and its financial
performance has long been debated as to whether CSR is in any way beneficial to the
organization or not. Corporate Social responsibility is serious considering the impact of the
company’s action on society. It is the responsibility to improve the overall welfare of the
society by refraining from harmful practices or by making a positive effort to help society.
Business organizations have wakened up to the need for being committed towards
corporate social responsibility
In order to achieve this objective, the researcher reviewed literature in the corporate
social responsibility field with a bias to the firm benefits to the organization A semistructured
questionnaire was used to collect the primary data. The questionnaire was
divided into three parts, where the first part was used to determine general information
multinational companies and the second part was used to establish the CSR practice in
MNC’s while part three addressed benefits of the CSR in the organization. The data
collected, analyzed and thereafter data was presented using frequency tables and graphs.
Correlation analysis was computed using means score and standard deviation.The
findings revealed that most of the companies have CSR policies and objectives of the
CSR activities. The findings also reveal that most of the companies concentrate on the
activities that benefit the employees. Results also showed that most of the organizations
have achieved their CSR objectives though some feel that there is still room for
improvement.majority of the organizations are of the opinion that CSR has benefits and it
a good practice.
Publisher
University of Nairobi School of Business