Strategies used by Matatus in Nairobi to gain competitive advantage
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Date
2012-11Author
Njiru, Rose N M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Firms need competitive strategies to enable them overcome the competitive
challenges they experience in the environment where they operate. A competitive
strategy therefore enables a firm to gain competitive advantage over its rivals and
sustain its success in the market. Competitive strategies comprise both offensive and
defensive action and in the face of competition, firms adopt various competitive
strategies within the industry sectors. The objectives of this study were to establish the
competitive strategies applied by matatus in Nairobi and to establish the factors
determining the choice of strategies pursued by the matatu owners. A cross sectional
survey consisting of matatus operating in Nairobi was carried out.The study was
limited to two hundred matatus that were randomly picked from the four major
regions served by matatus. Both primary and secondary data were collected using
structured questionnaire and industry analysis report respectively. The study shows
though the matatu industry looks a chaotic business in the country, it’s a lucrative
industry which if attended to and issues raised addressed can generate enormous
income and employment for the country.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi