| dc.description.abstract | The objective of this study was to determine the response strategies to the dynamic
environment by Matatu SACCOs.57 Matatu SACCOs were targeted for the study
using the cross sectional survey study. A structured questionnaire was administered to
the SACCO managers through ‘drop and pick’ method. Out of the targeted Matatu
SACCOs 39 responded which represents a 68% response rate. The response rate
mainly affected by the limited time respondents were expected to complete the
questionnaire and financial constraints which did not allow the researcher to make
many trips to the outskirts of Nairobi city where most of the Matatu SACCO offices
are located. The questionnaire was structured in three sections. Part A was used to
gather information on the SACCO profiles, Part B was to obtain data on the impact of
the industry environment on the SACCOs and Part C was to determine the response
strategies to the dynamic environment adopted by these SACCOs. The data collected
was analyzed for completeness and validity and the findings analyzed by using
descriptive statistics. The findings were then presented in the form of frequencies,
means, mode, percentages and rankings. The results of the analyzed data were
presented in the form of tables and charts. Profile data analysis revealed that most of
these SACCOs are still in the growth phase and have low numbers in terms of branch
offices, staffs, membership and vehicles. Using a Likert Scale to determine the extent
of the impact with (1 representing no impact and (5) representing extremely high
impact the findings revealed that the Matatu SACCOs just like other players are
affected to a varying degree by both the micro and macro turbulent environment. The
legal, economic and technological environments in descending order of importance
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were found rank highest. The Likert scale with (1 being no response and (5) being
extremely high response, was used to determine the response strategies to the micro
dynamic environment adopted by Matatu SACCOs.The results showed that these
SACCOs have formulated responses strategies for the micro turbulent environment
and that route management, passenger service and granting of business loans were the
top three strategies adopted. The Likert scale with (1 being no response and (5) being
extremely high response, was also used to determine the response strategies to the
macro dynamic environment adopted by Matatu SACCOs.The results showed that
these SACCOs have formulated responses strategies for the macro turbulent
environment and that customer satisfaction (14.1%), quality service (13.4%) and
branding (12.8%) were found to be the three leading strategies. The other response
strategies applied included cost focus (11.3%), diversification (10.7%), differentiation
focus (10.6%) and segmentation. | en |
