Browsing School of Business by Author "9feba5cd-bb47-47a3-bac1-5d54e1da0202"
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Consumer Sales Promotions and Brand Equity of Selected Toothpaste Brands in Nairobi, Kenya
Oduori, Kenneth E (University of Nairobi, 2020)Marketers have historically rallied consumer sales promotions as primary strategy for creating awareness about products in the market thus driving sales by extending value to consumers. Litany of research exists of validity ...