Browsing School of Business by Author "MATHEKA, FRED"
Now showing items 1-1 of 1
-
SUSTAINING A COMPETITIVE ADVANTAGE
MATHEKA, FRED (School of Business, University of Nairobi, 2011)Today’s business world is characterized by stiff competition and the inevitable dynamic changes in technology, organizations and institutions are continuously striving to sustain themselves in the market. In such situations ...