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Customer relationship management and competitiveness of commercial banks in Kenya
(2007)
Customer Relationship Management (CRM), also referred to as Relationship Marketing, is
heralded by some marketing academics and practitioners as the new paradigm of marketing.
However, despite the intense growth in the ...
An empirical investigation of supply chain management best practices in large private manufacturing firms in Kenya
(2007)
Today, large companies are mainly focusing on becoming efficient and flexible in their
manufacturing methods in order to handle uncertainty in the business environment. To do
this, they need different strategies to manage ...