School of Business: Recent submissions
Now showing items 161-175 of 175
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The Niche in Mobile Money Adoptions
(School of Business, University of Nairobi, 2012)Integrated Marketing Communication (IMC) is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. This study sought to investigate the ... -
Human related dimensions of quality management practices
(School of Business, University of Nairobi, 2012)This paper focused on the role of human-related dimensions of quality management (QM) practices on performance of Market Research Firms. Considering the critical role-played by Market Research Firms of providing information ... -
Entrepreneurial initiatives, business environmental factors, and the success of Kenya’s outward foreign direct investments in East Africa
(School of Business, University of Nairobi, 2012)FDIs, from emerging economies, continue to play an important role in world economic activities. Studies on the nature, the number, and factors that drive their growth have not received adequate research attention from ... -
EVALUATION OF APPLICABILITY OF ALTMAN'S REVISED MODEL IN PREDICTION OF FINANCIAL DISTRESS
(School of Business, University of Nairobi, 2011)This study assesses whether Edward Altman’s financial distress prediction model can be useful in predicting business failure in Kenyan. The population of this study is composed of all the companies listed in the Nairobi ... -
The Determinants of Learning Achievement of Public Primary School Pupils in Kenya
(2011)The Government of Kenya (GoK) initiated Free Primary Education (FPE) programme effective January, 2003. The purpose of FPE was to accelerate the realization of GoK’ s commitment to achieving Univer sal Primary Education ... -
SUSTAINING A COMPETITIVE ADVANTAGE
(School of Business, University of Nairobi, 2011)Today’s business world is characterized by stiff competition and the inevitable dynamic changes in technology, organizations and institutions are continuously striving to sustain themselves in the market. In such situations ... -
A CONCEPTUAL MODEL FOR MANAGING SUPPLY NETWORKS FOR SIMULTANEOUS OPTIMISATION IN A COMPLEX ADAPTIVE ENVIRONMENT
(25-08-11)This paper is based on research findings and results to develop a conceptual model for managing supply networks for simultaneous optimisation. The study was a blend of both quantitative and qualitative research techniques. ... -
SOCIAL MARKETING STRATEGY AND THE PERFORMANCE OF COMMUNITY BASED ORGANIZATIONS (CBOS) WORKING IN HIV AND AIDS SECTOR IN NAIROBI COUNTY
(2011)This paper examines the role of social marketing strategy on the performance of CBOs working in the area of HIV and AIDS in Nairobi County. The aim is to highlight the contribution of social marketing strategy in bringing ... -
EFFECT OF FIRM LEVEL FACTORS, FIRM STRATEGY, BUSINESS ENVIRONMENT ON FIRM PERFORMANCE
(School of business, University of Nairobi, 2011)Organization operates in an open system. The environment is turbulent and ever changing. Organization is environmental dependent and environment serving. They depend on the environment for resources input and produce ... -
Game Theory in Strategic Management
(2011)Game theory provides a formal language for describing conscious, goal-oriented, decision-making processes involving one or more players, where there is an interdependence of outcomes. This paper seeks to explore the ... -
THE CONSEQUENCES OF MOBILE NUMBER PORTABILITY IN KENYA AND ITS USAGE FACTORS
(School of Business, University of Nairobi, 2012)After so much waiting, heightened tariff wars and lack of information on the part of consumers about the service, Mobile Number Portability was finally implemented in Kenya on 1s t April 2011 making Kenya one of the 63 ... -
The Influence of the External Environment on the Performance of Publicly Quoted Companies in Kenya
(School of Business, University of Nairobi, 2011)This study investigated the effect of the external environment on corporate performance. Based on a survey of 23 companies listed on the Nairobi Stock Exchange, three environmental dimensions of complexity, dynamism and ... -
EFFECT OF FINANCIAL LITERACY ON PERSONAL FINANCIAL MANAGEMENT PRACTICES
(School of Business, University of Nairobi, 2011)This paper examines the personal f inancial management practices that encompasses Savings practices, Expenditure practices, Debt management, Investment, Money management , retirement and unexpected practices of both ... -
The Influence of Power Distance on the relationship between Employee Empowerment and Empowerment Outcomes in Multinational Corporations in Kenya
(School of Business, University of Nairobi, 2011-07)A number of studies indicate that employee empowerment leads to increased organizational performance. To most researcher s, empowerment is the perfect panacea for success in organizations. The main objective developed ... -
MODELING COST OF LIVING IN ADVOCACY FOR CHANGE IN AFRICA
(2011)In the past few months African countries have witnessed a lot of strife. This has been attributed to dissatisfaction among citizens. This paper endeavors to model the cost of this unrest on the ways of life of its citizens. ...