| dc.description.abstract | ABSTRACT
The manufacturing industry in Kenya has gradually grown and expanded in the last
decade. This can be ascribed to better government policies, increased Research and
Development, stable political situation, increased use of modern technology and
entrepreneurship. These factors have enabled favourable environment for businesses to
thrive. However the sector has many players, hence competition has been inevitable. To
survive, compete and thrive, manufacturing firms have had to position themselves
accordingly, addressing factors that inhibit their performance and taking advantage of
opportunities from the environment. Of great concern for manufacturing firms, globally
as well as locally, has been the increased global warming, whereby firms have to check
their carbon emissions and embrace sustainable or eco-friendly practices. While this
affects the entire firm, as it were, it more so impacts on the firm’s supply chain.
Therefore, this study sought to establish the relationship between the green supply chain
strategy employed by the large manufacturing firms in Nairobi and their sustainable
competitive advantage. The study found out that, large manufacturing firms in Nairobi
have gained and sustained greater competitive advantage, in terms of goodwill, market
share, returns on investments and even profitability, as a result of implementing green
supply chain strategies. Findings from this study can be useful to members of the Kenya
Association of Manufacturers with regard to how they can tailor their strategies to go
green. This would enable them take advantage of the changing ecological factors in their
environment. This research adds to the body of knowledge on the relationship between
strategy and supply chain, especially with regard to the contemporary green revolution.
Besides, the research can be informative to policy makers and practitioners of
organizations such as NEMA, UNIDO, UNEP and governments. | en |
