| dc.description.abstract | The main aim of the study is to investigate external environmental factors influencing
international business transactions at Barclays bank of Kenya; these factors include
political, economic, social, technological, environment and legal.
This study was conducted through a case study and it is considered suitable as it allows
an in-depth study of the subject on external environmental factors influencing
international business transactions at Barclays Bank of Kenya. The study used primary
data which was collected from key informants. To achieve this, an interview guide will
be used to collect primary data.
The study concludes that political and legal factors affect the performance of Barclays
bank of Kenya and these include political stability, tax policy, consumer protection, trade
restrictions and tariffs and environmental regulations. The study concludes that there are
effects of economic factors on the performance of Barclays bank of Kenya. Profit
motives, exchange rates, inflation (effect on costs and selling prices), policy towards
unemployment (minimum wage, unemployment benefits, grants), government spending
(overall level; specific spending priorities) and monetary policy (interest rates have a high
impact on performance.
The study concludes that socio-cultural factors affect the performance of Barclays bank
of Kenya to a high extent and these include health consciousness, lifestyle changes,
income distribution and emphasis on safety.
The study further concludes that that transportation, internet, rate of technological change
and internet had a high impact of technological factors on performance of Barclays bank
of Kenya. | en |
