| dc.description.abstract | ABSTRACT
Today management is needed in all types of organizations regardless of their size, at all
organizations levels and in all work areas. Because management is universally needed,
improving the way an organization is managed is one of the keys to success, and the
importance of strategic management to achieve this goal is recognized around the world.
The focus of this study was directed on how the top management can selectively use
strategic management practices to influence organizational performance in an
environment which is conducive to all. Strategic management is one of the best practices
that can promote performance in an organization if strategic leadership, ethics and
strategy, strategic communication, strategic change, strategic organization culture,
strategic systems analysis, managing strategic failure, globalization and environment,
strategic skills and knowledge, strategic diversification and strategic information systems
analysis are keenly utilized efficiently and effectively.
The insight of this study is that in contemporary business environment there is variation
in performance among firms. This variation has been evidenced between organizations.
This is further manifested through collapse and insolvency of many organizations in
Kenya. The research aim at identifying which is one of the best practices that can make
this organizations to compete soundly, hence succeed and survive.
The purpose of this study was to determine the relationship between strategic
management practices and organizational performance in private sectors organizations in
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Kenya, a case of Naivas Limited. The research focused on this because performance of
all organizations within an economic system is critical for economic growth and
development. It is the source of employment, thus good standards of living. Data include
all facts and figures collected first hand and documented materials; from textbooks,
interviews, published reports and the internet.
Strategic management practices can be used in bridging the performance gap experienced
by a firm. Organizations apply strategic management practices in their operations which
has a lot of influence on market conditions, employee knowledge and diversification of
production line. Their success rests upon effective strategic management practices. | en |
