dc.contributor.author | Kasingiu, Jacinta N | |
dc.date.accessioned | 2013-03-21T09:52:29Z | |
dc.date.issued | 2010-09 | |
dc.identifier.citation | MBA Thesis | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14885 | |
dc.description.abstract | The growth of the banking industry has been mainly underpinned by an industry wide
branch network expansion strategy both in Kenya and in the East African Community
Region, automation of a large number of services and a move towards emphasis on the
complex customer needs rather than traditional ‘off-the-shelf’ banking products. This has
led to hyper competition in the industry as banks outdo each other to attract and retain
customers. Kenya Post Office Savings Bank (KPOSB) has faced intense competition as
the bank is purely a deposit taking institution and has had to come up with strategic
responses to the competitive environment. Scholars such as Michael Porter (1985)
described the external environment as the condition that affects a firm’s competitive
situation. Equally, Pearce and Robinson (1997) defined strategic responses as the set of
decisions and actions that result in the formulation and implementation of plans designed
to achieve a firm’s objectives. Therefore, it is a reaction to what is happening in the
economic environment of an organization. The research design was a case study. Data
was collected through an interview guide administered to KPOSB’s departmental heads
who are better placed in the formulation of the bank’s strategy and policy. The research
utilized content analysis method to determine strategic responses adopted by Kenya Post
Office Savings bank to its changing competitive environment. The bank has adopted
some strategic responses to its competitive environment that include, restructuring,
retrenchment, increased marketing activities, changes in Information Technology and
culture change. However, there are other strategic responses undertaken by KPOSB in
addressing it’s changing competitive environment that were not the focus of the study.
These variables include business process re-engineering and strategic alliances. The study
recommends that the bank should implement lending and increase its media presence so
as to achieve awareness of products and services and therefore grow business volumes.
These factors will enable the bank to be more profitable and be sustainable as discussed
in the study. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi, | |
dc.subject | Strategic responses | en |
dc.subject | Competitive environment | en |
dc.subject | Banking Industry | en |
dc.subject | Kenya Post Office Savings Bank | en |
dc.title | Strategic Responses Adopted by Kenya Post Office Savings Bank to the Changing Competitive Environment in the Banking Industry | en |
dc.type | Thesis | en |
local.publisher | School of Business, University of Nairobi | en |