Factors influencing competitiveness of the Aga khan University Hospital, Nairobi
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Date
2011-10Author
Gimoi, Esther N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The world is now changing and according to Onyango (2005), all organizations lend
themselves to the external environment which is highly dynamic and continually
presents opportunities and challenges. Organizations being environment dependent
have to constantly adopt activities and internal configurations to reflect the new
external realities failure to which may put the organizations future success in
jeopardy(Aosa,1998). The above writings signify competitive advantage as the ability
to stay ahead of present or potential competition, thus superior performance reached
through competitive advantage will ensure market leadership. It also provides the
understanding that resources held by a firm and the business strategy will have a
profound impact on generating competitive advantage. The study focused on factors
affecting competitiveness of the Aga Khan University Hospital Nairobi. The study
Justification arose from the fact that to date no study has been conducted to study the
factors affecting competitiveness of the Aga Khan University Hospital. The Research
utilized Both Primary and secondary Data. The interviewees in this study were the
members of the organizations senior leadership team and a total of ten senior
leadership team members were interviewed. The raw data was edited and content
analysis employed. The study concluded that there were several factors affecting
competitiveness of the Aga Khan University Hospital this includes core competencies
like a strong brand name, highly skilled human resource and incumbent capabilities
that had been developed over time. The study also concluded that the organization had
made major investments in technology and infrastructural development that had
significantly influenced its competitiveness. The study also found out that the
organization had highly differentiated their services and were offering highly
specialized care at a premium price that their customers were willing to pay. This is alongside rapid and expansion and marketing strategies that had an overall influence
on the organizations competitiveness. The study recommends that AKUH-N embarks
on formulation of strategies and that will ensure sustainability of the competitive
advantage. Data for this study was collected via personalized interviews with
members of the organizations senior leadership team. The report for this study is
presented in five chapters. Chapter one deals with introducing the concept and context
of the study as well as the purpose of the study. Chapter two gives the literature
review while chapter three explains how the research was designed. Chapter four
gives the findings and their interpretations. Chapter five gives recommendations ,in
depth analysis and puts forward the limitations of the study and suggestions for future
research.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi