Strategic planning in turbulent environment
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Date
2012Author
Kiliko, Jonathan
Atandi, Beatrice
Awino, Zachary
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
The literature view forms a starting point for further research on the strategic planning in
turbulent context. Strategic planning, for organizations to match the pace of changes in the
business environment, remains a challenge and an area of discussion by researchers and
practitioners. This paper defines strategic planning and explores its importance over the years.
There are differences on the content and the number of steps found in strategic planning,
leaving readers with questions like: What are the primary steps in the strategic planning and
how does the process flow? What literature is available on this field? Is strategic planning still
relevant to organizations in a turbulent environment? In an attempt to address these questions,
the authors analyze and discuss theories and empirical findings advanced by various
researchers and the conceptual framework of strategic planning; outlining gaps likely to elicit
further research interest.
Citation
DBA Africa Management Review 2012, Vol 3 No 1 pp. 73-89Publisher
DBA Africa Management Review School of Business, University of Nairobi
Subject
Strategic planning processTurbulent environment
Organisations
Strategy formulation & implementation
Organisational performance