|dc.description.abstract||Photographic industry has over the years been known to be one of the lucrative ventures
especially in the local market. This has been facilitated by the fact that it requires heavy
capital investment and a skillful art which has been a great hindrance of new industrial
entrants, therefore making it a reserve of the few who went on to dictate the prices.
The industry has been dominated by Multinationals who supply almost all the consumables as
well and the technology involved in processing. Spanning over five decades now, the local
market has been dominated by four major competitors namely Eastman Kodak, Fuji, Agfa and
Konica in that order. The famous Polaroid wrapped up its market share as competition and
technological challenges took to new heights in the 1980s.
However, over the recent past, stiff competition has been experienced in the industry forcing
more competitors to close shop including Konica and Agfa. This has forced Eastman Kodak
to device not only survival strategies in but also long-term and growth oriented strategies to
retain and gain more market share.
Therefore this study focuses on those factors that have influenced those strategies.||en_US