Strategy Evaluation and Organizational Performance of the Kenya Revenue Authority

Abstract

The study sought to establish the influence of strategy evaluation on organizational performance of the Kenya Revenue Authority. The study was guided by the following objective; to establish the influence of strategy evaluation on performance of KRA. A case study design was adopted and data was obtained in its primary form supported by the interview guide. Data in this study was gathered in its qualitative form and its analysis was guided by content analysis. Only one unit of analysis was used being KRA. The findings were presented in propose and figures. The study observed that strategy evaluation was being carried out at KRA on a monthly, quarterly, semi-annually and annual basis. The relevant strategy evaluation practices that had been adopted by the authority include customer satisfaction evaluation, revenue risk areas evaluation and performance appraisal, internal and external audits correction of challenges in performance, assessment of external and internal forces and business evaluation. Strategy evaluation had positively contributed towards an improvement in customer satisfaction despite the inability of the authority to meet revenue collection targets. The study recommends that in order to enhance strategy evaluation process at KRA, there is need to invest more resources in strategic planning, frequent field visits and impact evaluation of the strategy. There is need to implement recommendations at end of the strategy evaluation process. Annual reviews should be adopted instead of quarterly or semi-annual reviews at KRA.