Workplace Cyber Bullying and Employee Performance in Media Houses Operating in Nairobi, Kenya

Abstract

The adoption of modern communication devices and technology in the day-to-day operations at the workplace has both positive and negative effect in the workplace since it has not only revolutionized the way employees communicate with one another but also provide a platform for perpetrators of cyber bullying to propagate the vice. The general objective of the study was to investigate the effect of workplace cyberbullying on employee performance of Media houses in Nairobi, Kenya. Specifically, to establish the extent to which the employees face cyber bullying at the workplace, establish the challenges the employees face in managing cyber bullying at the workplace and determine the relationship between cyber bullying and job performance at the workplace. The research design was cross-sectional descriptive research. A semi-structured questionnaire that has both open-ended and closed-ended questions was used to collect the data needed for the analysis. Regression analysis was used to analyze data . The research established that , cyberbullying had an undesirable effect on employee performance with all dimensions of cyberbullying being significant in affecting employee performance (p< 0.05). Only public humiliation factor was insignificant (p>0.05). The study concludes that workplace cyberbullying has become a common vice and is an evolving phenomenon, there is need for urgent intervention due to its negative effect on employee performance and workplace productivity. Cyberbullying being an evolving phenomenon, the vice can take different forms in different industries, therefore further research should be carried out to determine its impact in different workplaces.