Effective Communication at the Workplace in the Post-covid-19 Pandemic in Organisational Performance: a Critical Analysis of The Maa Trust

Abstract

This study sought to understand effective communication at the workplace in the post-covid 19 pandemic in organizational performance. This study's goal was to determine to establish leaders' perspectives of effective communication on organizational performance after COVID-19 and to ascertain how employees perceived and affected communication at the MAA Trust before and after COVID-19. The Maa Trust, a non-governmental organization, was the subject of the investigation. The study was centered around three theories namely; The two-step theory, the social learning theory and the communication theory. This research utilized both the qualitative and quantitative research which involved doing surveys at the Maa Trust and carrying out Key-informant interviews. From the findings, this study concludes that effective communication post-pandemic was important towards organizational performance and technology was embraced to ensure smooth communication between leaders, employees and other stakeholders. Technologies and the bottom up approach was embraced. Both the leaders and employees agreed that there was a very strong correlation on the general organizational performance. The significance of the study is to show how organisations can apply the study's communication approach in achieving their desired goals irrespective of the "new normal" that came as changes to combat the spread of the virus through the communication interaction in an organisation. The study recommends that organisations need to put mechanisms on ways to embrace technologies that could be able to help them improve their performance. Employees also need to be trained on the changing technologies and effective communication as organizational performance and effective communication are inter-twined.