Strategic Responses to Covid-19 Pandemic Challenges at World Vision Kenya

Abstract

The strategy improves the business capability and ignite innovation. Additionally, it is an engine for the business growth and financial sustainability. The covid-19 Challenges have caused immense havoc to the continuity of business. The pain inflicted on the driving and well-performing business has been so severe. Covid-19 Challenges spanned from physical to emotional related problems. This research sought to bridge conceptual gap by analyzing strategic responses, contextual gap by focusing in a case study of World Vision Kenya and the methodological gap by utilizing qualitative and content analysis against previous studies that have used quantitative, descriptive and inferential statistics. The main objective of the study was to determine the strategic responses to Covid-19 challenges at World Vision Kenya. This study is based on resource dependence, agency theory and goal setting theories. A study was qualitative in nature and was based on a case study. The reason why it is a case study is because it was based on the context of World Vision Kenya as an organization. The research was based on primary data as obtained from the top management staff of World Vision Kenya. The researcher used an interview guide as a roadmap for the study and in-depth sourcing of information. The top management, four of them, have greater information regarding the strategies of the organization. . In a nutshell, the research can analyze the patterns in ideas, concepts and themes. It is useful in understanding individual, revealing the contexts of communication and reveal the flow of information. Data was then run through data interpretation process. This study maximized content analysis to blueprint the existing relationship of certain concepts to the researcher. It enables systematic and objective identification of special traits in the messages. Furthermore, the outcome posited that all the directors interviewed had bachelor’s degree. Additionally, all of them had master’s degree in addition to wide-array of certification ranging from strategies, finance, management, leadership, governance and disaster management among others. The respondents articulated the strategic responses that enabled the firm to remain buoyant despite the Covid-19 pandemic. The unprecedented changes called for pivotal yet longevity goals that promoted the operation and directed the Non-Governmental Organization to the right direction. This assessment prioritized strategic responses, transformational strategic responses, operational strategic responses and financial strategic responses. This study wrapped-up on the strategic responses to covid-19 pandemic challenges by stating that the World Vision emerged victorious and successful within short time compared with other organization. The study advocates for significant money reserved for any trends and changes in normalcy. This money is useful in curbing immediate predicaments that faces the organization. It assist the continuity of the business and increase it capability