Representation of the Disabled in the Media: a Study of Beyond the Limit Tv Programme

Abstract

This study seeks to examine how Beyond The Limit weekly TV magazine reports on disabilityrelated issues and Persons Living With Disability (PLWDs) in Kenya. Agenda setting and framing theories suggest that TV viewers are affected by the content they consume and this could lead to creation of stereotypes, beliefs, perceptions and attitudes on various issues. This study uses qualitative research method with the population being Beyond The Limit TV program. Nonprobability purposive sampling was adopted as the sampling technique and a sample size of 6 months ranging from July 2021 to December 2021. These months account when most disability activities are marked both at national and international level. Narrative analysis was conducted on the data and presented in words. Findings showed that the program employs use of code-switching, that is, use of multiple languages that include English, Kiswahili, Kenyan Sign Language and even part of sheng. This is due to the youthful audience the TV47 has. However, much needs to be done to include a PLWDs as a host to show inclusivity. Conclusions drawn from this study show that Beyond The Limit TV program revolved around PLWDs and gave them a chance to air their plights and concerns. This has contributed towards having positive experiences in the society where PLWDs are treated equally through change of negative perception and attitude. This study recommends that Beyond The Limit TV program should make its content more accessible. Sign language interpreters and subtitles should be used exhaustively to reach a wider audience. This study is purposed to add to existing literature on media representation on PLWDs and disability issues in their effort to strike balance in their journalistic practice.