Strategy Implementation and Perfomance of Co-operative Bank of Kenya During Covid 19 Pandemic

Abstract

The commencement of covid-19 Pandemic in December 2019 led to economic shocks that were experienced in the world. Policy makers responded by putting in place measures such as lockdowns, curfews, social distancing among others to contain the virus spread. The effect of the pandemic was severe that it led to supply chain disruption, staff layoff, reduced demand for goods and services, slump in production and income loss. The objective of this study was to establish the effect of strategy implementation on performance of Co-operative bank of Kenya during Covid 19 pandemic. The study was guided by the Stakeholder theory and the Complexity theory. This study adopted a case study research design. The unit of analysis was the management of the 3 departments consisting of senior management team. Data used was primary data. The Primary data was obtained using face to face interviews using an interview guide. The data gathered was analyzed using descriptive statistics such as percentages to summarize the data. The results were then presented using tables for ease of understanding which allowed for interpretation of findings generated and recommendations from the findings to be made. The findings reveal that there is a strong relationship between strategy implementation and organizational performance.