dc.contributor.author | Maina, Peter K. | |
dc.date.accessioned | 2024-02-19T11:04:27Z | |
dc.date.available | 2024-02-19T11:04:27Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke/handle/11295/164306 | |
dc.description.abstract | In the recent past financial market has become quite competitive. Firms within the financial
industry have increased as they wrestle for the same market. Both commercial banks and
deposit taking SACCOs have flooded the markets.The recent entry within the market is the
communication companies such as Safaricom and Airtel that have come up with their own
micro money lending applications to cater for small scale lenders.This has created immense
pressure financial institutions as they strive to advance their market share.Deposit taking
SACCOs as well as other financial institutions have resulted to innovations to remain afloat
as well as surviving this highly competitive field.The study focuses on the effects of
innovation strategies adopted by Mwalimu National Sacco on competitive advantage.The
researcher adopted case study research design since the study is on one firm.The data
collected was analysed using content analysis. Respondents were drawn from various
departments in various managerial positions such as branch managers,departmental heads
as well as general staff of Mwalimu National Sacco were interviewed .The results of the
study shows that innovation strategies adopted by Mwalimu National Sacco resulted to
sustainable competitive advantage,this measured by the SACCOs market dominance as
well as updated products that respond to the needs of the customers.New products have
been created and introduced for the last 5years, the findings of this study shows that
MNS’s continued innovation has led to
great performance both in expanded market share as well as the reduced cost of production which in
turn leads to increased profit margin. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Nairobi | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Innovation Strategies, Competitive Advantage, Mwalimu National Sacco in Nairobi | en_US |
dc.title | Effect of Innovation Strategies on Competitive Advantage of Mwalimu National Sacco in Nairobi | en_US |
dc.type | Thesis | en_US |