Effectiveness of Web Conferencing in Human Resource Communication in Public Organizations

Abstract

Organizations are increasingly relying on web conferencing systems to enhance communication among their geographically distributed teams in an era of digital transformation and technical breakthroughs. This study assessed the effectiveness of web conferencing in organizational communication, with a particular emphasis on human resource communication. It aimed to provide insights through a detailed analysis of collected data. The research set out to achieve the following objectives: To assess employee awareness of the use of web conferencing in human resource communication in public organizations; explore the perception of employees on the use of web conferencing in human resource communication in public organizations; and to determine the effectiveness of web conferencing in human resource communication in public organizations. The research adopted the quantitative method with surveys conducted through questionnaires and administered to employees in different geographical locations of the organization. As the findings show, web conferencing systems have certainly transformed communication by removing geographical barriers and providing critical capabilities to public sector organizations. It was discovered that Zoom, Microsoft Teams, and Google Meet are the most prevalent and preferred platforms used by majority to attend meetings and sensitization, training and webinars. The survey stresses the need for organizations to provide the essential requirements such as devices and internet connectivity for employees to attend and actively participate in the arranged online fora.