Film Distribution in Kenya: a Case Study of Nairobi’s River Road Piracy Model

Abstract

This study investigated film distribution in Kenya focusing on Nairobi’s River Road film industry, also termed as Riverwood. Its objectives were: 1) To document the film piracy model in Nairobi's River Road, 2) To investigate the process of film piracy distribution in River Road, and finally 3) To examine the factors that influence film distribution in River Road. The study was conducted in Nairobi county; River Road. The research employed mixed research method whereby qualitative and quantitative research methods were applied as it interviewed key informants and administered questionnaires to respondents (informal films distributors and film regulatory agencies) respectively for primary data. Concurrently, secondary data was derived from desk and library research. The study adopted disruptive innovations theory to examine the evolution and trends in film consumption, exhibition, and distribution networks in Kenya. The findings of the study suggest prevalence of informal films distribution in the study area, and well-established distribution infrastructure. The recommendations and suggestions offered at the end of the study are beneficial to state regulatory bodies and stakeholders in the film industry.