Knowledge and Perception of Beneficiary Communities on Corporate Social Responsibility (CSR) Projects: an Analysis of Projects by Kenya Electricity Generating Company (Kengen)

Abstract

This study sought to analyse knowledge and perception by beneficiary communities regarding CSR projects by KENGEN. Specifically, it sought to: i) determine knowledge and awareness levels of beneficiary communities on KENGEN Corporate Social Responsibility projects; ii) examine the form and nature of CSR practice among beneficiary communities of KENGEN Corporate Social Responsibility projects; iii) analyse the experiences and perspectives of beneficiary communities on KENGEN Corporate Social Responsibility projects. Stakeholder and excellence theories guided the study. A descriptive design deemed appropriate was used with the location being West Koguta sub-location in Kisumu County. Data was collected from ten purposively selected key informants and three focus group discussions. Braun’s and Clarke’s six-step thematic analysis was used. The findings revealed awareness by the beneficiary groups on the corporate social responsibility activities through their local community leaders, interactions with the KENGEN team and through their friends. That, although the CSR projects tried to address the needs of the society, this was not addressed adequately. It was established that the water projects led to increased diversification of crops and livestock in the area, enrolment of girls in schools and improved income. The study concluded that there was awareness on the projects though such projects were yet to adequately fulfil expectations by local communities. Therefore, the recommendations for organisations is to develop communication plans that enhance inclusivity and transparency with the beneficiary communities to enhance direct awareness and contribute to positive relationships. The local community leaders could also be empowered and facilitated by companies implementing CSR projects as they are found to be beneficial and could be their agents in reaching out to communities with adequate information. The study also recommends formulation of a well thought out implementation plan that aligns with available resources to avoid over promising that would result to negative feeling from communities.