Influence of Communication on Organizational Culture Change Management: a Case of Corporation for Africa and Overseas (CFAO) Motors Kenya

Abstract

This research studied the intricate dynamics of organizational change management in the Kenyan car sector, with a specific focus on the case study of Corporation For Africa and Overseas (CFAO) Motors Kenya Limited. The study aimed to comprehensively evaluate the multifaceted influence of communication channels, organizational structure, and stakeholder engagement on the process of effecting and sustaining organizational transformation. Geographically centered in Nairobi County, Kenya, the research employed a meticulously designed descriptive research approach, integrating both quantitative and qualitative data collection methods. The study's findings underscored the paramount significance of diverse communication channels in navigating the complexities of organizational change. It illuminated the critical role of inclusive information dissemination in nurturing a culture of adaptability and responsiveness within the workforce. The research advocated for the strategic integration of communication platforms such as team meetings, emails, social media platforms, and corporate websites. This holistic approach was poised to not only optimize task-related processes but also facilitate transparent departmental reporting and assess the imperative need for change. By amplifying the accessibility of essential knowledge and information pertaining to planned alterations, this recommended strategy was anticipated to substantially curtail resistance to change. This research contributed valuable insights that were poised to inform and refine organizational change management practices within CFAO Motors Kenya Limited and served as a beacon for other enterprises seeking to emulate effective communication strategies in their pursuit of seamless and prosperous organizational transformation.