This study presents findings of the survey conducted in Kayole, to gauge the extent to which communication has contributed to reduction of HIV/AIDS prevalence within the community. It presents views of Key Informants, members of Focus Group Discussions and survey respondents, on the issues of communication in the community in relation to HIV/AIDS. This study contributes to the discussion about HIV/AIDS prevention efforts for one of the so called high risk groups for HIV/AIDS in Kenya: women. It highlights some key social and economic factors associated with HIV/AIDS. Data from respondents, key informant and group discussions are analyzed using both qualitative and quantative procedures to examine the nature of the relationship between communication and selected HIV/AIDS variables. The study sought to unearth barriers that stand in the way of communicating HIV/AIDS messages. It aimed at establishing the correlation between communication and HIV/AIDS. The study targeted all community members over 18 years to establish communication and other factors that have made them adopt positive behavior. Latest global survey says HIV and AIDS campaigners have failed to use effective communication strategies to change behavior. The study examined communication strategies that have been employed by various stakeholders in the community to create awareness, the major factors that influence the adoption of positive sexual behavior, and those that hinder. It also assessed the factors that impinge the development of effective communication strategies for behavior change. It focused on the interdependence of communication and health promotion campaigns with particular reference to Kayole area, discussed in the context of other HIVIAIDS strategies in Kenya. Key findings reveal evidence of reduced prevalence of behavior that has led to the reduced risk. The findings of this study indicate that significant strides have been made in the HIVIAIDS national response. There has seen decline in the HIVIAIDS prevalence rate from 14% in 2000 to 5.l % in 2006. The behavior change was significantly associated with various communication strategies. The findings show Kenya has seen increased scaling up of HIV and AIDS information campaigns, Voluntary Counseling and Testing programmes (VCT), and improved access to Anti Retroviral Therapy (ART). The findings indicate that behavior change in Kayole area was significant associated with various communication strategies. Majority of residents attributed t

Master of Arts Thesis