dc.contributor.author | Okinda, Thomas I | |
dc.date.accessioned | 2013-05-07T09:05:58Z | |
dc.date.available | 2013-05-07T09:05:58Z | |
dc.date.issued | 2007 | |
dc.identifier.citation | Master of arts in communication studies | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/19679 | |
dc.description.abstract | This study set to investigate college students' uses and motives of the Internet at
Kenya School of Professional Studies (KSPS). The hypotheses predicted that
there was a positive relationship between exposure to Internet services/resources
and uses/gratifications sought by KSPS students. Data was collected from 294
respondents using questionnaires, focus group discussions and content analysis of
websites accessed by respondents. The data were analyzed using SPSS Version
12.0.
Results indicated that the most frequently used Internet services were: e-mail,
World Wide Web, Instant Messaging and File Transfer Protocol. Very few
respondents indicated using the e-learning resources provided. Respondents used
and were motivated to use the Internet more for communication, information
seeking, developing and maintaining online and social interactions than for
entertainment, coping with peer pressure, escape from problems, improving
personal status and aesthetic experiences. Internet interactivity was also a factor
motivating respondents to use the Internet. The uses and gratifications sought by
students were influenced by various demographic antecedents.
The major challenges faced by students in Internet use were noted as; insufficient
awareness on the educational e-resources available to KSPS library users, lack of
encouragement from some lecturers and lack of adequate Internet use skills.
The two hypotheses that there was a positive relationship between exposure to
Internet services/resources and uses/gratifications sought by KSPS students were
supported by the results of this study. College students use and get motivated to
use the Internet for many purposes, least of which is for accessing the e-Iearning
resources provided by the institution. The researcher recommends that students be
trained on how to use the Internet. Technical! operational measures should be
used to control the non-educational use of the Internet resources and services . | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | Uses and gratifications of the internet among college students in Kenya. | en |
dc.title.alternative | A case study of Kenya school of professional studies | en |
dc.type | Thesis | en |
local.publisher | school of journalism and mass communication, University of Nairobi | en |