Browsing Theses and Dissertations by Author "01d489fd-8482-4a7f-8b96-2fa83ba420d1"
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Social Media As A Marketing Tool For Electronic Resources Among Postgraduate Students In Reference To United States International University Africa (Usiu-A) Library In Kenya.
Zubeda, Mtunda N. (University of Nairobi, 2018)Social media is a new phenomenon that is cutting across all sectors. It has especially proved effective in carrying out marketing due to its potential to reach a large customer base. This study thus aimed at assessing the ...